Ultimate Cold Calling Framework

Made up of five easy steps:

1. Confirm
2. Disrupt
3. Share Value
4. Connect
5. Close

This plan is simple, works well, and can be used in any situation. It's also short enough to fit into the small time you have to grab a prospect's attention when making cold calls.

Now, let's look at what each of these steps means, and I'll give you some examples for each.

Cold Calling Tip:

Remember, your goal here is NOT to sell your product during this call. If you're selling something valuable, you should know that it's impossible in a short five-minute conversation.

Instead, your main goal is to set up another meeting for sales later on. Only then should you spend time talking about your product and trying to close the sale. If you try to sell everything during a cold call, you're probably going to fail, and fail hard.